Aaron Picart

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Illustration

Small Screen Advertising

Identity Guidelines

Client: Formalcorp

The 3D Printing revolution has caused an explosion in waste plastics as a typical byproduct of the process. Designers at NC State recognized that addressing this emerging issue with an at-home or in-office plastic recycling solution which produced viable 3D-printable filament would be a massive leap in creating a life cycle for not just 3D printed but all post-consumer waste plastics.

Brand as illustration

Client: Veteran Capital

Bridging the gap between modern military service and the modern civilian job market, Veteran Capital brand relied heavily on bridge imagery.

Identity: Team USA Soccer

Personal Project

I shared some alternative concepts to Nike's offering for USMNT and USWNT on-field looks this year and it sparked a really interesting and still-ongoing conversation about the need for meaning and symbolism within the spirited Team USA fans subreddit, and has also spawned an amazing fully playable complete kit option as a download for the title Pro Evolution Soccer on PC, Xbox, and Playstation.

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Refresh the Waldo kit! My proposals for overhauling Nike's 2020-2021 from r/ussoccer

Illustration Select Works

Additional work samples

Interactive Digital Tool: Goldenkey app

Client: Goldenkey, Inc

Tech disruptors SoloPro in Durham, NC launched Goldenkey in 2016 with an app on iOS and Android to take advantage of on-demand economy market forces in the real estate industry, and I was approached to lead the product development. I took it from conception through wireframing, prototyping, and its atomic design system. I performed QA and usertesting, establishing a feedback loop of user input that perpetually informed design decisions and direction from launch until the company’s acquisition.

high familiarity
minimized learning curve

Adoption was generally smooth but nonetheless user interviews and feedback informed persona-driven solutions and set expectations for everything from granular drilldown interactions to desired pathways and navigation.

human-centered insights

The user-focused feedback loop drove not only product design specifications and business model considerations but much of our marketing language and brand philosophy about how we could best use the platform to achieve mutually beneficial outcomes that were valuable in unique ways to the user groups who had differing incentives to participate.
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Goldenkey connected real estate buyers and sellers across the country to licensed on-demand real estate agents who worked for single-time fees, disrupting the cycles of lost equity, commissions, binding contracts, and obligations that had been the status quo for real estate for over 100 years.User stakeholder interviews revealed many insights about the seasonal flow of real estate transactions.

values-driven
focus on transparency

One of the most important things to all stakeholders was the novelty and uncertainty of this new way to transact in real estate, so transparency and clear communication within our product were key to trust-building.
Prices were shown up front and there were no hidden fees and no contracts to sign.

branded experiences at
moments of reward

Animation and interaction were used to gamify the experience and infuse brand identity into moments of meaningful interaction.

engagement & retension

Partnerships eventually opened additional opportunities and were integrated seamlessly into the design system by strengthening user relationships while adding additional layers of value to users at a targeted time in their life cycle.

design language

Design language was minimalistic, empathetic, unobtrusive, and inspired by Google Material Design principles which allowed it to scale successfully to nationwide adoption.

Web Design

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Mobile
Application
Design

Small Screen Advertising

User Touchpoints Experience Analysis

AI was used to scrub hundreds of thousands of potential customers to identify homeowners who are likely movers/homebuyers. This is an internal document – a user experience teardown of all customer touchpoints in a door-to-door and direct mail marketing campaign. Funnel strategy, retargeting, and email communications examples abound.

User Journey & Taskflow Analysis

Quarterly breakdown for two personas/user archetypes: leveraging retrieved data and interviews to map all touchpoints, incorporate feedback, rate emotions, identify opportunities, and make product improvement recommendations based on revenue impact vs dev intensity.

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Looma Project Proposal for UX Endpoint

In-store tablet installations from the Looma Project run film loops to showcase partner products - this exercise iterates on the intentionality of the installation to provide deeper interactions and more meaningful ROI for consumers.

Assorted projects in collaboration with NC State University

Giant Distraction Heads

The first to bring giant distraction heads to ACC basketball, I lead the design and development of the first few dozen of these various faces along with other PNC Arena audience participation engagement events.

Roll Pack Campaign

When my buddy Will's wheelchair got wrecked while storming the court after a win, I worked with Strategic Brand Management staff to expedite development and release of a tee shirt concept I had circulated that ended up fundraising enough to make a donation to the campus accessibility student support group.

Capt. Matt McKay

I was a huge fan of Wakefield HS QB Matt McKay so when he announced he was coming to NC State I was overjoyed. I started a cliché old-timey twitter persona on his behalf to hype his arrival and amplify his successes, tweeting prosiac pastoral quips with loose relevance to his real-world counterpart's news bulletins while dropping some hilarious heavily photoshopped graphics. Give "him" a follow!

Creative Toolbox

Select Works

Illustration

Small Screen Advertising

Identity Guidelines

Brand as illustration

Identity: Team USA Soccer

Illustration Select Works

Interactive Digital Tool: Goldenkey app

high familiarity
minimized learning curve

human-centered insights

values-driven
focus on transparency

branded experiences at
moments of reward

engagement & retension

design language

Web Design

Follow your atlas
to the next challenge.

Mobile
Application
Design

Small Screen Advertising

User Touchpoints Experience Analysis

User Journey & Taskflow Analysis

Looma Project Proposal for UX Endpoint

Assorted projects in collaboration with NC State University

back to select works

Creative Toolbox

Select Works

Illustration

Small Screen Advertising

Identity Guidelines

Brand as illustration

Identity: Team USA Soccer

Illustration Select Works

Interactive Digital Tool: Goldenkey app

high familiarity minimized learning curve

human-centered insights

values-driven focus on transparency

branded experiences atmoments of reward

engagement & retension

design language

Web Design

Follow your atlas to the next challenge.

Mobile Application Design

Small Screen Advertising

User Touchpoints Experience Analysis

User Journey & Taskflow Analysis

Looma Project Proposal for UX Endpoint

Assorted projects in collaboration with NC State University

back to select works

high familiarity
minimized learning curve

values-driven
focus on transparency

branded experiences at
moments of reward

Follow your atlas
to the next challenge.

Mobile
Application
Design