Frontend web & graphic design skillset including much of 'the stack'. Digital marketing, multimedia, customer engagement and audience retention.
The 3D Printing revolution has caused an explosion in waste plastics as a typical byproduct of the process. Designers at NC State recognized that addressing this emerging issue with an at-home or in-office plastic recycling solution which produced viable 3D-printable filament would be a massive leap in creating a life cycle for not just 3D printed but all post-consumer waste plastics.
Client: Veteran Capital
Bridging the gap between modern military service and the modern civilian job market, Veteran Capital brand relied heavily on bridge imagery.
I shared some alternative concepts to Nike's offering for USMNT and USWNT on-field looks this year and it sparked a really interesting and still-ongoing conversation about the need for meaning and symbolism within the spirited Team USA fans subreddit, and has also spawned an amazing fully playable complete kit option as a download for the title Pro Evolution Soccer on PC, Xbox, and Playstation.
Additional work samples
Client: Goldenkey, Inc
Tech disruptors SoloPro in Durham, NC launched Goldenkey in 2016 with an app on iOS and Android to take advantage of on-demand economy market forces in the real estate industry, and I was approached to lead the product development. I took it from conception through wireframing, prototyping, and its atomic design system. I performed QA and usertesting, establishing a feedback loop of user input that perpetually informed design decisions and direction from launch until the company’s acquisition.
Adoption was generally smooth but nonetheless user interviews and feedback informed persona-driven solutions and set expectations for everything from granular drilldown interactions to desired pathways and navigation.
The user-focused feedback loop drove not only product design specifications and business model considerations but much of our marketing language and brand philosophy about how we could best use the platform to achieve mutually beneficial outcomes that were valuable in unique ways to the user groups who had differing incentives to participate.
Goldenkey connected real estate buyers and sellers across the country to licensed on-demand real estate agents who worked for single-time fees, disrupting the cycles of lost equity, commissions, binding contracts, and obligations that had been the status quo for real estate for over 100 years.User stakeholder interviews revealed many insights about the seasonal flow of real estate transactions.
One of the most important things to all stakeholders was the novelty and uncertainty of this new way to transact in real estate, so transparency and clear communication within our product were key to trust-building.
Prices were shown up front and there were no hidden fees and no contracts to sign.
Animation and interaction were used to gamify the experience and infuse brand identity into moments of meaningful interaction.
Partnerships eventually opened additional opportunities and were integrated seamlessly into the design system by strengthening user relationships while adding additional layers of value to users at a targeted time in their life cycle.
Design language was minimalistic, empathetic, unobtrusive, and inspired by Google Material Design principles which allowed it to scale successfully to nationwide adoption.
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