Experience
2021 — 2024
FLYEXCLUSIVE
Designer
Two Unique Mobile Apps Design Lead, Web Dev, eCommerce, Comms + Marketing, Airtable Integration & Automation
2021
KOMPLEKS CREATIVE
Design Agency, Web + Brand Identity
2021
The RAVE Agency
Digital Transformation, Livestream Events, Memberships, Web development
2021
TREK VITALITY
Product Packaging + Label Designer
2020 — 2021
ATLAS.VET
Product Lead

Memberships Network Marketplace Web Engineer, Brand Identity, Marketing + Comms
2020
JOE BIDEN FOR PRESIDENT
@Fight4NC Instagram Social Media Coordinator


2019 — 2020
VETERAN CAPITAL
Identity, Marketing + Communications, lead rebrand into Atlas.vet


2018 — 2019
‍SHIFT7 DIGITAL
Frontend Designer
Design Agency, Web development



2018
‍MD5 NATL SECURITY INNOVATION NETWORK
Communications Consultant


2018
‍SWINGLEFT
Communications Consultant


2018 — PRESENT
‍BELLATOR LEATHER
eCommerce Consultant


2016 — 2018
‍GOLDENKEY
Lead Designer
Web Product, Mobile App, Brand Identity, Marketing + Comms


2015 — PRESENT
‍FORMALCORP
Cofounder
Web Development, Subscriptions, Membership
Internships
2014
‍SITEWORX
UX/UI Design, Graphic Design

2013
PARTICIPATE (VIF)
Web Product Development, Graphic Design
Education
2016
North Carolina State University
BA Graphic Design
Human Factors, UX/UI, Identity, Communications, Marketing


2016
NFX Guild
Member
Silicon Valley Network Effects Business Growth Accelerator


2010
PANTHER CREEK HS
4x Varsity Tennis
Latin Club President

Aaron Picart
Communications
Designer
RÉSUMÉEXPERIENCESKILLSETPORTFOLIOCONTACTMORE BELOW THE FOLD!CONTACT

Creative Toolbox

Frontend web & graphic design skillset including much of 'the stack'. Digital marketing, multimedia, customer engagement and audience retention.

CREATive COLLABORATION
ADOBE CREATIVE SUITE
FIGMA
CANVA
AIRTABLE INTERFACES
INVISION (RIP)
SKETCH
MARKETING + COMMS
Hubspot
FACEBOOK BUSINESS MARKETING
GOOGLE ANALYTICS
SALESFORCE
MAILCHIMP
FORMSTACK
SENDGRID
'NOCODE' WEB + CMS + ECOMMERCE
AIRTABLE
WEBFLOW
SQUARESPACE
WORDPRESS
WIX
SHOPIFY (+ LIQUID HTML)
MEMBERSTACK
AUTOMATION + Integration
Zapier
INTEGROMAT / MAKE
FRONtEND WEB
ADA & WCAG 2.2
HTML5
CSS
JQUERY
MULTIMEDIA - LIVE, PRE & POST PRODUCTION
Unreal Engine 5
OBS
ELGATO
STREAMLABS
STREAMLABELS
FINAL CUT PRO X
APPLE iMOVIE
FL STUDIO
CUBASE
MIXCRAFT

Select Works

Illustration

Small Screen Advertising

Identity Guidelines

Client: Formalcorp

The 3D Printing revolution has caused an explosion in waste plastics as a typical byproduct of the process. Designers at NC State recognized that addressing this emerging issue with an at-home or in-office plastic recycling solution which produced viable 3D-printable filament would be a massive leap in creating a life cycle for not just 3D printed but all post-consumer waste plastics.

Brand as illustration

Client: Veteran Capital

Bridging the gap between modern military service and the modern civilian job market, Veteran Capital brand relied heavily on bridge imagery.

Identity: Atlas

Veteran Capital entered a new phase in 2020 rebranding to Atlas.vet


Identity: Team USA  Soccer

Personal Project

I shared some alternative concepts to Nike's offering for USMNT and USWNT on-field looks this year and it sparked a really interesting and still-ongoing conversation about the need for meaning and symbolism within the spirited Team USA fans subreddit, and has also spawned an amazing fully playable complete kit option as a download for the title Pro Evolution Soccer on PC, Xbox, and Playstation.

Illustration Select Works

Additional work samples

FlyExclusive Member Client App

Client: FlyExclusive

MAU: ~150

A public tool for members and plan subscribers to browse, book, manage, and receive comms for upcoming flights on the FlyExclusive fleet of private jets. The app includes a suite of tools meant to facilitate luxury air travel.

Conceptualized, wireframed and designed in Figma and developed with the collaboration of the incredible folks at Dualboot Partners. Mixpanel used to track user journeys and gain granular insights.

Outcomes: Millions of $USD in booking transactions, user-driven and data supported feature expansion, internal admin modes for troubleshooting and account troubleshooting, AB testing, extensive integrations with Airtable and beyond through automation.

Flight Crew App

Client: FlyExclusive

MAU:~200

An internal tool for fleet pilots to manage their day, perform daily FAA compliance tasks, maintain fluid comms with dispatch, and track their hours currencies. The innovative chronologial feed with contextual prompts and alerts keep users on track, informed, and empowered to self-service issues.

Conceptualized, wireframed and designed in Figma and developed with the collaboration of Dualboot Partners. Mixpanel used to track user journeys and gain granular insights.

Outcomes: Digital Transformation for what was previously a highly manual pen-and-paper process, saving hours of high friction paperwork per flight crew, every day.  Automations and airtable integrations bolstered by alerts which vastly increase the speed, visibility of actions, and movements of crews with data syncing across a multitude of internal software and key business analytics metrics dashboards.



Interactive Digital Tool: Goldenkey app

Client: Goldenkey, Inc

MAU: ~300

Tech disruptors SoloPro in Durham, NC launched Goldenkey in 2016 with an app on iOS and Android to take advantage of on-demand economy market forces in the real estate industry, and I was approached to lead product development. I took it from conception through wireframing, prototyping, and created its atomic design system. I performed QA and user testing, establishing a feedback loop of user input that perpetually informed design decisions and direction from launch until the company’s acquisition.

high familiarity
minimized learning curve

Adoption was generally smooth but nonetheless user interviews and feedback informed persona-driven solutions and set expectations for everything from granular drilldown interactions to desired pathways and navigation.

human-centered insights



The user-focused feedback loop drove not only product design specifications and business model considerations but much of our marketing language and brand philosophy about how we could best use the platform to achieve mutually beneficial outcomes that were valuable in unique ways to the user groups who had differing incentives to participate.

Goldenkey connected real estate buyers and sellers across the country to licensed on-demand real estate agents who worked for single-time fees, disrupting the cycles of lost equity, commissions, binding contracts, and obligations that had been the status quo for real estate for over 100 years.User stakeholder interviews revealed many insights about the seasonal flow of real estate transactions.

values-driven
focus on transparency

One of the most important things to all stakeholders was the novelty and uncertainty of this new way to transact in real estate, so transparency and clear communication within our product were key to trust-building.
Prices were shown up front and there were no hidden fees and no contracts to sign.

branded experiences at
moments of reward

Animation and interaction were used to gamify the experience and infuse brand identity into moments of meaningful interaction.

engagement & retension

Partnerships eventually opened additional opportunities and were integrated seamlessly into the design system by strengthening user relationships while adding additional layers of value to users at a targeted time in their life cycle.

design language

Design language was minimalistic, empathetic, unobtrusive, and inspired by Google Material Design principles which allowed it to scale successfully to nationwide adoption.

Assorted Web Design Samples

Mobile
Application
Design

Small Screen Advertising

User Touchpoints Experience Analysis

AI was used to scrub hundreds of thousands of potential customers to identify homeowners who are likely movers/homebuyers. This is an internal document – a user experience teardown of all customer touchpoints in a door-to-door and direct mail marketing campaign. Funnel strategy, retargeting, and email communications examples abound.

User Journey & Taskflow Analysis


Quarterly breakdown for two personas/user archetypes: leveraging retrieved data and interviews to map all touchpoints, incorporate feedback, rate emotions, identify opportunities, and make product improvement recommendations based on revenue impact vs dev intensity.


DOWNLOAD THE PDF

Looma Project Proposal for UX  Endpoint

In-store tablet installations from the Looma Project run film loops to showcase partner products - this exercise iterates on the intentionality of the installation to provide deeper interactions and more meaningful ROI for consumers.

Assorted projects in collaboration with NC  State University

Giant Distraction Heads
The first to bring giant distraction heads to ACC basketball, I lead the design and development of the first few dozen of these various faces along with other PNC Arena audience participation engagement events.
Roll Pack Campaign
When my buddy Will's wheelchair got wrecked while storming the court after a win, I worked with Strategic Brand Management staff to expedite development and release of a tee shirt concept I had circulated that ended up fundraising enough to make a donation to the campus accessibility student support group.
Capt. Matt McKay
I was a huge fan of Wakefield HS QB Matt McKay so when he announced he was coming to NC State I was overjoyed. I started a cliché old-timey twitter persona on his behalf to hype his arrival and amplify his successes, tweeting prosiac pastoral quips with loose relevance to his real-world counterpart's news bulletins while dropping some hilarious heavily photoshopped graphics. Give "him" a follow!